LEGO® Is Number One
LEGO® is the UK's most popular toy brand.
In November 2009 the latest Superbrands survey revealed that LEGO® is the most powerful toy brand with United Kingdom consumers.
Of the 1,400 brands reviewed LEGO® was found to be the eighth most powerful, behind giants like Google and Microsoft.
LEGO® began as a toy maker in Denmark in the 1940s and has since opened theme parks all over the world.
